Thursday, September 5, 2013

Girls’ shoes enable endless customization

Customizations and personalization have been big themes in the fashion world in recent years, with platforms such as Keds Studio enabling consumers to design their own shoes and sell them. Now Bobbi-Toads is enabling young girls to alter the look of their footwear on a regular basis, with nail polish and remover that is applied straight onto the shoe. The sneakers come in a variety of designs and colors, but all feature a white rubber toe cap with embossed ‘toes’. Along with the shoes, customers can separately buy Bobbi-Polish, which is non-toxic, hypoallergenic and cruelty-free, available in ten different colors. Girls can then use the polish to paint the nails of the rubber toes – just like they would their real toenails – or customize the shoes in any other way. Using the Bobbi-Polish Remover, they can clean off any designs they’ve made and replace them with others. Bobbi-Toads make fashion more engaging for young girls, while also preparing them for when they’re old enough to paint their real nails. Are there other ways to encourage creativity through personalized goods?

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